Natural ingredients are generally better for your skin because they contain fewer harsh chemicals, are rich in nutrients, and are often more biocompatible, leading to less irritation and adverse reactions. They also tend to be environmentally friendly and ethically produced, avoiding potential toxins found in synthetic ingredients. However, it's important to remember that natural ingredients can still cause sensitivities in some individuals, so patch-testing and professional advice are recommended.

Simply put, it's cheaper, it's faster and gives products a long shelf-life. It has almost nothing to do with it making the product better or safer for your skin. Artificial and synthetic ingredients have have been linked to numerous negative outcomes to skinand are often used as a cost effectiive filler ingredient to maximise profit margins.

After going through an era of mass production and industrialization, leading skincare organisations are now slowly shifting back to more natural and organic ingredients.

A study published in the American Journal of Public Health looked into the skin’s absorption rates of chemicals found in drinking water and found that the skin absorbed an average of 64% of total contaminant dosage. Other studies found the face to be several times more permeable than the rest of the body, which is where most skincare products are applied. There is even a peer-reviewed study that showed 100% absorption for fragrance ingredients.

It's clear that what we use on our skin ends up inside our bodies. If the products you use contain harmful ingredients with harsh toxic chemicals, fragrances and colors they will make their way into your system.  

When this risk is so easily avoided, we recommend you reduce your exposure to toxins and other harmful chemicals as much as possible and avoid products and ingredients that upset your body's natural state.

We use a combination of natural and certified organic ingredients in our products. Our organic ingredients are from suppliers who are certified by Lacon. Lacon is directly accredited by the USDA (United States Department of Agriculture) for inspection and certification based on US-NOP (National Organic Programme) standards. The NPOP (National Program for Organic Production) agreement covers all USDA organic products produced in India and is certified by an Indiangovernment-accredited certifying agent. Learn more.

'Natural' is often assumed to be the same as organic and that it is minimally processed. However, in the US, neither the FDA or USDA have any rules or regulations on products labelled 'natural'.

To make life easy when we say natural ingredients we mean plant derived, non-GMO, non-synthetic and chemical free.

The term 'organic ingredient' is also not regulated. The term 'certified organic' is however, more strictly controlled.

We use certified organic ingredients wherever possible because only they guarantee no toxic synthetic pesticides, herbicides, or chemical NPK fertilizers are used during production.

Saponification is the fundamental process in traditional soap making, where natural plant butter, fats and oils are converted into soap and glycerin using alkaline salt also known as caustic lye. It is the traditional way all soaps have been produced for millennia.

Whilst the lye can be a strong irritant on the skin if applied directly, the truth is there is no lye in the final product. The chemical reaction with the oils forms soap and glycerin. The reaction between the different oils and the lye is also what produces the light and gentle lather in our products.

Once the saponification process is complete we add the essential oils, demineralized water and plant extracts to perfectly balance the PH and concentration levels for the final product.

An emulsion is a mixture of two liquids that would not normally mix such as water and oil. Emulsifiers make it possible for water and oil to become finely dispersed in each other for creating lotions and creams.

Many sources for emulsifiers are derived from pig fats. Current regulations do not require companies to state the source of the emulsifier only the type of emulsifier used which can be disguised under complex scientific jargon.

Thankfully we only use emulsifiers that are approved by eco-cert and other certified organic bodies and are 100% cruelty-free and vegan. We derive our emulsifiers from plant oils and natural minerals.